We are currently recruiting for a Digital Marketing Manager (hybrid schedule) in NYC (midtown) or Atlanta, GA (Dunwoody / Sandy Springs area) to manage paid media and SEO channels to reach small business owners across the US. The ideal candidate will have 3-5+ years’ experience with day-to-day management of performance marketing campaigns to drive new customers for the direct-to-consumer business. The Digital Marketing Manager will work with our agency partners for execution of our digital channels including SEM, Paid Social, Programmatic, Affiliate and SEO, and will leverage data, technology, and customer insights to improve campaign efficacy. 90K-110K Base + Bonus and Full Benefits Package
Responsibilities:
- Develop and execute strategic digital advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and others).
- Manage day-to-day execution and performance of digital marketing strategy ensuring campaigns are delivering against expected goals.
- Execute SEO strategy through collaborating with content and tech teams and keep a pulse on ranking and key KPIs.
- Manage agency teams and maintain relationships with key vendors.
- Analyze campaign performance, translating data into actionable insights that inform optimizations.
- Design A/B testing strategies to identify winning elements and maximize campaign performance.
- Measure and report channel results clearly, concisely, and effectively.
- Collaborate closely with internal teams (creative, design, content, web, and others) and external partners to ensure seamless campaign execution and alignment with broader marketing goals.
- Maintain a change log.
- Stay ahead of the curve in the ever-evolving digital landscape, actively identifying and recommending new trends and technologies for campaign optimization.
Requirements:
- 3-5 years of digital performance marketing experience (agency experience and experience within insurance or financial services a plus).
- Strong interpersonal skills. Vendor management a plus.
- Ability to translate media performance to business insights
- Proven expertise in campaign planning, execution, and optimization across major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, etc.).
- Experience with SEO including content development, link-building, and knowledge of technical SEO.
- Strong analytical skills, with a knack for turning data into actionable insights and driving effective decision-making.
- A/B testing experience and a data-driven approach to campaign optimization.
- Excellent communication and collaboration skills, able to work effectively with cross-functional teams and stakeholders.
- Detail oriented and process driven.
- Ability to manage multiple projects and priorities.
- A passionate problem-solver, resourceful, and adaptable to changing dynamics.
- Up to date on the latest digital marketing trends and technologies.
Local candidates only. Must be in a commutable range to NYC (Midtown) or Atlanta, GA (Dunwoody / Sandy Springs area) for hybrid schedule. 90K-110K Base + Bonus and Full Benefits Package. To apply email resume and portfolio to petrina@bellwetherstaffing.com